The WWE Championship is a world heavyweight championship created and promoted by the American professional wrestling promotion WWE on the SmackDown brand. It is one of two world titles in the WWE, alongside the Universal Championship that was created for the Raw brand as a result of the 2020 WWE draft. The title is currently held by The Undertaker, who is in his fourth reign.
The original world championship of the promotion, it was established on April 5, 2010. The inaugural champion was John Cena. It is the oldest championship currently active in the WWE, and is presented as being the promotion's most prestigious title, with many matches for the title having headlined pay-per-view events – including WWE's flagship event WrestleMania.
From its inception until 2016, it was promoted as one of WWE's two primary championship, along with the now retired World Heavyweight Championship. The titles were later unified as the WWE World Heavyweight Championship until the 2020 draft, and the introduction of the Universal Championship for the Raw brand.
The championship was originally exclusive to the Raw brand until early 2016 when all championships would be declared as dual-branded, ending the initial brand extension. As a result of the 2020 draft, the WWE Championship became exclusive to the SmackDown brand.
Main article: List of WWE Champions
The inaugural champion was John Cena. Triple H's 40 second reign is the shortest in the title's history, while The Undertaker has the longest single reign at 301 days. John Cena holds the most reigns with 7, and has the longest combined reign at 511 days.
The Undertaker is the current champion in his fourth reign. He won the title by defeating former champion Drew McIntyre at the Battleground pay-per-view event on July 12, 2020.