WWE SmackDown
Logo for the brand and the SmackDown television program
Product type Professional wrestling
Sports entertainment
Owner WWE
Produced by Vince McMahon
Introduced March 25, 2002 (first split)
July 19, 2016 (second split)
Discontinued August 29, 2011 (first split)
Related brands Raw
Commissioner Shane McMahon
(July 19, 2016 – present)
General Manager TBA
(April 10, 2018 – present)

This article is about the brand. For the television program, see WWE SmackDown.

SmackDown is one of WWE's brands which was first established on March 25, 2002 with a draft on Raw and went into effect one week later on April 1. The brand was discontinued in August 2011, but was brought back in July 2016. Wrestlers assigned to the SmackDown brand wrestle predominantly on the SmackDown Live television program as well as SmackDown branded and co-branded pay-per-view events and WWE Network events. During the first brand split, they also competed on Velocity and on ECW under a talent exchange program.

Brand extension Edit

Main article: WWE brand extension

First split (2002–2011)Edit

In March 2002, then World Wrestling Federation (WWF) underwent the "brand extension", a process in which WWE divided itself into two branches with separate rosters, storylines and authority figures. The two divisions, hosted by and named after Raw and SmackDown!, would compete against each other. The split resulted from WWE purchasing its two biggest competitors, World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW); and the subsequent doubling of its roster and championships. The brand extension was made public during a telecast of Raw on March 18, initiated with the first draft a week later on the March 25 episode of Raw and became official on the April 1 episode of Raw.

Wrestlers began to wrestle exclusively for their specific show. At the time, this excluded the WWE Undisputed Championship and WWE Women's Championship as those WWE titles would be defended on both shows. In August 2002, then WWE Undisputed Champion, Brock Lesnar, refused to defend the title on Raw, in effect causing his title to become exclusive to SmackDown. The following week on Raw, Raw General Manager Eric Bischoff awarded a newly instated World Heavyweight Championship to Raw's designated number one contender Triple H. Accordingly, Lesnar's championship was no longer deemed "undisputed". Following this, the WWE Women's Championship soon became a Raw exclusive as well. As a result of the brand extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups.

SmackDown was the home brand for many top WWE stars including Big Show, Eddie Guerrero, John Bradshaw Layfield, Kurt Angle, The Undertaker, Rey Mysterio and Divas Torrie Wilson. Guerrero would go on to become the WWE Champion as part of the show, thus becoming the main feature of SmackDown! throughout 2004 and the most popular wrestler of that year. The biggest star of the next decade, John Cena, started his WWE career on this brand and rose to stardom as "Doctor of Thuganomics" on the show, eventually winning his first WWE Championship during his tenure on the brand.

On June 6, then WWE Champion John Cena switched brands from SmackDown to Raw as part of the month-long 2005 draft lottery. This effectively left SmackDown without a world title. On the June 23 episode of SmackDown!, SmackDown General Manager Theodore Long scheduled a six-man elimination match between Big Show, Booker T, Chris Benoit, Christian (replacing Big Show, who was picked by Raw in the lottery), John Bradshaw Layfield, Muhammad Hassan and The Undertaker to crown the first SmackDown Champion. On the June 30 episode of SmackDown!, Layfield won the match, but Long appeared afterward and stated that even though he had won the match SmackDown did not need a championship anymore, instead revealing that Layfield was the number one contender for the World Heavyweight championship, at which point Batista, then World Heavyweight Champion, entered the ring as SmackDown's final draft lottery pick.

At the SmackDown! taping on January 10, 2006 that aired January 13, Batista had to forfeit the World Heavyweight Championship because of a legitimate triceps injury suffered at the hands of Mark Henry the previous week. Long decreed a battle royal for the vacant title, which was won by Kurt Angle, who was on the Raw brand, but switched to the SmackDown brand for the duration of his reign as champion. On the April 7 episode of SmackDown! (which was taped on April 4), Long revived the King of the Ring tournament after a four-year hiatus as a SmackDown exclusive tournament. The tournament ended at Judgment Day with Booker T as the winner, defeating Bobby Lashley in the final.

On October 16, 2007, the SmackDown and ECW brands began a talent exchange, allowing their respective talent to appear and compete on either brand, as ECW was broadcast live from the same arena where SmackDown! was taped.

During the 2008 WWE draft, WWE Champion Triple H was drafted to SmackDown, resulting in two world championships appearing on the brand – Edge was the World Heavyweight Champion at the time – and leaving Raw without a world title. However, Edge was attacked by Batista on the June 30 episode of Raw and immediately afterwards CM Punk cashed in his Money in the Bank contract to become World Heavyweight Champion, bringing the World Heavyweight Championship back to Raw for the first time since 2005. Also that year, for the first time in the brand's history a women's exclusive championship was introduced, the Divas Championship, a counterpart to the Women's Championship that had been the only active championship competed for by Divas, but which was exclusive to Raw, meaning that the Divas on SmackDown had no championship to compete for. Michelle McCool became the inaugural champion by defeating Natalya on July 20 at The Great American Bash.

On February 15, 2009 at No Way Out, Edge won the World Heavyweight Championship in Raw's Elimination Chamber match, thus making it a SmackDown exclusive title and giving SmackDown two top tier championships. As a result of the 2009 WWE draft in April, then WWE Champion Triple H was drafted to Raw while the World Heavyweight Championship also moved to the Raw brand after Edge lost the title to Cena at WrestleMania XXV, once again leaving SmackDown without a world title. SmackDown regained the World Heavyweight Championship at Backlash when Edge invoked his WrestleMania rematch clause and defeated Cena to win the championship back. In addition, Raw and SmackDown exchanged both women-exclusive championships with Raw gaining the Divas Championship and SmackDown gaining the Women's Championship. This marked the first time in history that the Women's Championship had ever been exclusive to SmackDown. Raw and SmackDown also exchanged the United States Championship (which became exclusive to Raw) and the Intercontinental Championship (subsequently exclusive to SmackDown) for the first time since August 25, 2002.

On the August 29, 2011 episode of Raw, it was announced that performers from Raw and SmackDown were no longer exclusive to their respective brand. Subsequently, championships previously exclusive to one show or the other were available for wrestlers from any show to compete for—this would mark the end of the brand extension as all programming and live events featured the full WWE roster. In a 2013 interview with Advertising Age, Stephanie McMahon explained that WWE's decision to end the brand extension was due to wanting their content to flow across television and online platforms.

Second split (2016–present)Edit

On May 25, 2016, it was revealed that the brand split would return in July. The 2016 WWE draft took place on the live premiere episode of SmackDown Live on July 19 to determine the rosters between both brands. On the July 11 episode of Raw, Vince McMahon named Shane McMahon the commissioner of SmackDown Live. Then next week on Raw, Daniel Bryan was revealed as the new SmackDown General Manager. Due to Raw being a three-hour show and SmackDown Live being a two-hour show, Raw received three picks each round and SmackDown received two. WWE Champion Dean Ambrose was SmackDown's first pick.

It was later revealed that Backlash, Elimination Chamber and No Mercy would return as SmackDown-exclusive pay-per-views where as Fastlane has been scheduled as final SmackDown-exclusive pay-per-view making upcomings to be interbranded after WrestleMania.

Champions Edit

See also: List of current champions in WWE

Initially, the Undisputed WWE Championship and the original WWE Women's Championship were available to both brands. The other championships were exclusive to the brand the champion was a part of. When the brand extension began, SmackDown became the exclusive home for the World Tag Team Championship and the original Cruiserweight Championship.

In September 2002, the Undisputed Championship became the WWE Championship again and was moved to SmackDown, prompting Raw General Manager Eric Bischoff to create the World Heavyweight Championship for Raw. SmackDown created the WWE Tag Team Championship and they revived the United States Championship. Over the course of the first brand extension, these championships switched between brands, usually due to the result of the annual draft. However, the Cruiserweight title was the only championship to never switch brands, staying on SmackDown from 2002 until the championship's retirement on September 28, 2007.

In October 2007, SmackDown and ECW began a talent exchange agreement, which meant that SmackDown talent could appear on ECW and vice versa. This allowed the United States Championship and WWE Tag Team Championship to be shared between the two brands. In July 2008, the Divas Championship was created for SmackDown, allowing the SmackDown Divas to compete for a title.

With the brand extension ending in 2011, all Raw and SmackDown titles were merged. After five years, a new brand extension was introduced on July 19, 2016. SmackDown drafted the WWE Champion and the Intercontinental Champion. As SmackDown was lacking a tag team championship and a women's championships, Shane McMahon and Daniel Bryan introduced the SmackDown Tag Team Championship and SmackDown Women's Championship. In the 2017 Superstar Shake-Up, the Intercontinental Championship was moved to Raw and in exchange, the United States Championship moved back to SmackDown.

Current championshipsEdit

Championship Current champion(s) Reign Date won Days held Notes
WWE Championship AJ Styles 2 TBA 0 TBA
WWE United States Championship TBA 1 TBA 0 TBA
WWE SmackDown Women's Championship TBA 1 TBA 0 TBA
WWE SmackDown Tag Team Championship TBA 1
(2, 1)

Previous championshipsEdit

Championship Time on brand
World Heavyweight Championship June 30, 2005 - June 30, 2008
February 15, 2009 - April 5, 2009
April 26, 2009 - August 29, 2011
ECW Championship January 22, 2008 - March 30, 2008
WWE Divas Championship July 20, 2008 - April 13, 2009
WWE Women's Championship April 13, 2009 - September 19, 2010
WWE Intercontinental Championship July 30, 2002 - August 25, 2002
April 13, 2009 - August 29, 2011
July 19, 2016 - April 10, 2017
WWE Cruiserweight Championship March 25, 2002 - September 28, 2007
WWE Tag Team Championship October 20, 2002 - April 5, 2009

Roster Edit


Pay-per-view eventsEdit

First brand split events Edit

Date Event Main event
October 26, 2002 Rebellion Brock Lesnar and Paul Heyman vs. Edge
July 27, 2003 Vengeance Brock Lesnar vs. Big Show vs. Kurt Angle
October 19, 2003 No Mercy Brock Lesnar vs. The Undertaker
February 15, 2004 No Way Out Brock Lesnar vs. Eddie Guerrero
May 16, 2004 Judgment Day Eddie Guerrero vs. John "Bradshaw" Layfield
June 27, 2004 The Great American Bash The Dudley Boyz (Bubba Ray and D-Von Dudley) vs. The Undertaker
October 3, 2004 No Mercy John "Bradshaw" Layfield vs. The Undertaker
December 12, 2004 Armageddon John "Bradshaw" Layfield vs. Booker T vs. Eddie Guerrero vs. The Undertaker
February 20, 2005 No Way Out John "Bradshaw" Layfield vs. Big Show
May 22, 2005 Judgment Day John Cena vs. John "Bradshaw" Layfield
July 24, 2005 The Great American Bash Batista vs. John "Bradshaw" Layfield
October 9, 2005 No Mercy Batista vs. Eddie Guerrero
December 18, 2005 Armageddon Randy Orton vs. The Undertaker
February 19, 2006 No Way Out Kurt Angle vs. The Undertaker
May 21, 2006 Judgment Day Rey Mysterio vs. John "Bradshaw" Layfield
July 23, 2006 The Great American Bash Rey Mysterio vs. King Booker
October 8, 2006 No Mercy King Booker vs. Batista vs. Bobby Lashley vs. Finlay
December 17, 2006 Armageddon Batista and John Cena vs. King Booker and Finlay
February 18, 2007 No Way Out Batista and The Undertaker vs. John Cena and Shawn Michaels

Second brand split events Edit

Date Event Main event
September 11, 2016. Backlash TBA
October 9, 2016 No Mercy TBA
December 4, 2016 TLC: Tables, Ladders & Chairs TBA
February 12, 2017 Elimination Chamber TBA
May 21, 2017 Backlash TBA
June 18, 2017 Money in the Bank TBA
July 23, 2017 Battleground TBA
October 8, 2017 Hell in a Cell TBA
December 17, 2017 Clash of Champions TBA
March 11, 2018 Fastlane TBA