WWE NXT is the professional wrestling promotion and a division of the American entertainment company WWE. It is based in Winter Park, Florida.
While its primary purpose is to serve as a developmental division for WWE, NXT has come to be viewed by wrestling writers and fans as its own distinct entity - effectively serving as a third brand complementing Raw and SmackDown.
Originally holding its shows primarily in the Orlando, Florida area, NXT expanded its reach as time has gone on, having embarked on national and international tours, being praised for its high quality of wrestling, captivating storylines, and the opportunities they afford female wrestlers as opposed to on the main roster; the latter of which has led to a change on how women's wrestling is portrayed in WWE.